Resume
View a PDF version of my resume here.

Intuit

Product Content Designer
February 2020 – May 2021

• Drive content & UX strategy for the Mint redesign, focusing on onboarding, monetization, and goals
• Outline and conduct ongoing customer research to shape and improve Mint's voice and tone
• Partner with product designers, product managers, and engineers to create fluid experiences
• Wrote and led content approach for the updated Mint homepage and other high traffic webpages
• Crafted emails & push notifications for the Turbo Cash Account to inspire & drive users to the app
• Presented Intuit's Design for Delight principles at the first San Diego Design Week

Wonderist Agency

SEO Specialist
March 2019 – February 2020

• Built and managed SEO campaigns for over 80+ dental practices
• Spoke to clients on a monthly basis to explain and review campaign progress
• Helped build out new SEO processes for keyword research and backlink building
• Researched long-tail queries and ideated monthly content pieces to increase organic traffic
• Created an internal company newsletter to create community and camaraderie
• Worked on a committee of 3 to plan monthly culture events

1Point21 Interactive

Search Specialist
March 2018 – March 2019

• Developed SEO campaigns for 12+ websites targeting highly competitive industries and keywords
• Performed SEO audits to identify growth opportunities and weaknesses
• Generated and outreached newsworthy articles to build high authority links
• Monitored and optimized site structure and mobile-loading speed
• Optimized on-page features including internal linking, descriptions, content
• Conducted competitor research on a monthly basis
• Stayed up-to-date with SEO news by reading weekly articles
• Organized team lunches & potlucks to encourage bonding & increase morale

SOCi, Inc.

Marketing Coordinator
April 2017 – November 2017

• Chaired & created content for 5 social channels which resulted in 3,403 new fans in 3 months
• Authored 700+ word blogs on social media strategy or news, equating to 30 new blogs
• Researched & crafted content for 5 resources on social tactics for franchises, brands, & SMB agencies
• Collaborated with our graphic designer & events team on over 5 presentation decks
• Brainstormed & executed webinars that had 400+ attendees

Content Specialist & Blog Editor
April 2016 – April 2017

• Ordered and edited 216 blog posts for 104 clients that each contained 300+ words on a monthly basis
• Added SEO elements in each blog post to help customers rank higher on Google for specified keywords
• Developed creative blog topics for writers that would attract and engage the target audience

Social Media Manager
August 2015 – April 2016

• Created social content for 70+ clients, including Dayrise Residential & the San Diego Union-Tribune Community
• Boosted Facebook posts & ran local awareness ads for clients to increase post reach and brand awareness
• Conducted A/B testing on copy and imagery on Facebook to see what would yield the highest return at the lowest cost

UCSD Office of Undergraduate Admissions

Creative Services Marketing Assistant
September 2014 – August 2015

• Constructed & implemented a new multichannel social media campaign to attract
new applicants
• Interviewed current University students and featured them in the 2015 Triton Day video and brochure

Education

University of California, San Diego

Bachelor of Arts, Economics, June 2015
Cum Laude
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