Show users potential loans, bank accounts, and credit cards that could help improve their financial health
When
February 2020 - Present
Who
Amanda Lin, Alisa Parker, Jazmine Rano
Mint Partner Platform & Marketplace
The Mint marketplace provides users with a easy way to shop for new credit cards, loans, investments and more. I wrote emails that highlighted the benefits of these accounts in clear and concise language.
What I Did
Worked with project managers to combine the partner's messaging with Intuit's voice and tone
Developed copy for subject line and header A/B tests
Collaborated with visual designers to create a cohesive design and message
Edited existing copy for clarity and tone of voice
Updated existing copy to better fit the macroeconomy during COVID-19
Click on the image below to see some of the partner emails I wrote.
Tap on the image below to see some of the partner emails I wrote.
Deep Dive: Fundrise
Fundrise was one of our investment partners that would provide content for us to work with. I had to rewrite the content with Intuit's voice and tone, while still keeping Fundrise's message intact.
Below is an example of the content they'd provide. It has unnecessary pauses, uses complex words, and surpasses an 8th grade reading level.
I simplified the content, broke down hard to understand words, and wrote in an upbeat, informative tone.
Let's collaborate.
Whether you're looking to create a seamless in-app experience or need marketing collateral, I can help.
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