Help users understand how Turbo® Cash Account works and encourage them to try out different features and benefits
When
February 2020 - Present
Who
Amanda Lin, Ashley Lemay, Susan Oldham, David Dieter, Leslie Shah
I was the lead content designer for the Turbo® Cash Account at Intuit. I was responsible for writing emails and push notifications that would delight and drive users to the Turbo app.
Turbo® Cash Account
The Turbo® Cash Account was an online debit and savings account. It aimed to provide customers with a quick way to access their money, fee-free ATMs, and a smarter savings account. We wanted to show users that banking isn't intimidating or daunting, but that it can be easy and effortless.
What I Did
Ideated each communication with a clear intent and goal in mind
Wrote in clear and concise language to make it easy to understand and actionable
Collaborated with product managers and visual designers to align on goals
Developed copy for A/B tests and participated in customer research sessions
Click on the image below to see some of the emails I wrote.
Tap on the image below to see some of the emails I wrote.
Shutdown Messaging
The Turbo® Cash Account program was unfortunately shutdown due to COVID-19. I wrote emails and communications that informed customers of the closure and provided them with clear next steps.
Tap on the image below to see some of the emails I wrote.
Click on the image below to see some of the emails I wrote.
Let's collaborate.
Whether you're looking to create a seamless in-app experience or need marketing collateral, I can help.
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