Build partnerships with franchise businesses and property management companies by showing them the importance of leveraging social media
When
August 2015 - November 2017
Who
Amanda Lin, Jhed Flores, Tucker Napier, Jenna Backus, and Will Price
As the marketing coordinator at SOCi I worked very closely with the marketing director and a graphic designer to create vertical-specific content.
I wrote several 700+ word blogs, researched and wrote infographics, put together webinar decks, authored 10-12 page resource guides and much more. I flexed various muscles in this role and learned how to efficiently leverage different marketing channels to connect to customers.
My Process
Things I Kept in Mind
Raise Awareness | Show franchisees and property management companies the number of people they could reach on social media
Reduce the Intimidation | Diving into social media can be scary & hard. Many people don’t know where to start. We should create content to show them how to do it with ease.
Display Expertise | All content should showcase SOCi’s expertise in the space therefore convincing companies to partner with us or use our platform.
Market Research | Find out what franchise owners are looking for regarding social media. Think about what they might be struggling with and what they could benefit from.
Content Type | Think about the best way to layout and execute this type of content. What type of content would be easy for customers to digest?
Leverage Existing Content | Look for content that’s been overproduced and avoid creating it again. Search for existing content that could be repurposed.
Create an Outline | I am a huge fan of outlines! I map out what questions I want to answer and what problems I want to solve before writing.
Execution
After the content was finalized, it would either become a free gated resource, blog post, webinar deck, or advertisement. We would promote these pieces through social media, email, and paid channels.
Take a look at live blogs, resource guides, infographics, and more here.
Let's collaborate.
Whether you're looking to create a seamless in-app experience or need marketing collateral, I can help.
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