Build partnerships with franchise businesses and property management companies by showing them the importance of leveraging social media
August 2015 - November 2017
Amanda Lin, Jhed Flores, Tucker Napier, Jenna Backus, and Will Price
As the marketing coordinator at SOCi I worked very closely with the marketing director and a graphic designer to create vertical-specific content.
I wrote several 700+ word blogs, researched and wrote infographics, put together webinar decks, authored 10-12 page resource guides and much more. I flexed various muscles in this role and learned how to efficiently leverage different marketing channels to connect to customers.
Things I Kept in Mind
Raise Awareness | Show franchisees and property management companies the number of people they could reach on social media
Reduce the Intimidation | Diving into social media can be scary & hard. Many people don’t know where to start. We should create content to show them how to do it with ease.
Display Expertise | All content should showcase SOCi’s expertise in the space therefore convincing companies to partner with us or use our platform.